Skip to main content

Social Media: Twitter, Football and the Players

This season I have been granted the honour of writing a piece on social media for each Bristol City matchday programme (@bcfc_redalert). For those City fans unable to get to the games, or for football fans in general browsing this site, I'll be publishing each article on here a few days after the match. The article will sometimes be City-specific, other times not, so keep coming back and checking what's new.

For this first article, from the programme for the disappointing opening
day defeat to Ipswich, I run the rule over at the extraordinary impact of social media, and in particular Twitter, on the game.


When you bear in mind Twitter only came into being five years ago, its growth has been phenomenal. The way it is used, sometimes abused and is revolutionising communication is fascinating and scary in equal measure. The world of @’s and #’s may seem bewildering but it is rapidly turning into the news source of choice for many, relying on individuals, journalists and official news ‘tweeters’ to get a broader, more current view. PR agencies used to judge success on column inches in newspapers; now many view ‘Trending’ (where a certain word/phrase is amongst the most ‘tweeted’) as the ultimate success.

Most of you will be aware of Twitter from the incredible furore surrounding the fact that so many people had unveiled Ryan Giggs as the “un-named Premier League footballer” whilst the press and media remained handcuffed. Was there any real issue there other than the tabloids being denied their big exclusive?

This summer has seen a range of football-related activity on Twitter, from the relatively inane when Wayne Rooney (@WayneRooney) confirmed to his followers he’d had a hair transplant with a photo, to Sergio Aguero (@aguerosergiokun) becoming the first high-profile footballer to confirm his transfer before the official club statements. Yeovil also signed a player based on an initial recommendation from one of manager Terry Skiverton's (@terryskiverton) followers, naturally causing it to be labelled the first ‘Twansfer’. [thanks to @benbarrett10]

Roooney's hair transplant was communicated via Twitter

Whether you care about Rooney’s barnet or not, and admittedly many don’t, the fact that he was able to choose to immediately communicate photos meant the tabloids, whom had no doubt been gearing up for days of ‘exclusive’ aerial shots, had nothing to chew on and the story was quickly extinguished. Surely that’s a good thing for everyone bar the bored hack?

It has seen its low points too. Spats can become very public, very quickly. Abuse of individuals horrendous. To see some of the vitriol handed out to the likes of John Hartson (@johnhartson10) makes you wonder what’s gone wrong with the world. Many have dabbled, poked their toe in the water but been immediately horrified by the abuse received. The whole point of Twitter – to be entirely open to the world – means any numbskull, with any view, can say what they want, to whoever they want. Most people have Apps on their smartphones so whether you’re in work or at home, in the pub or on the train, you can tweet anywhere, anytime. Rumours can spread like wildfire, with many untrue and potentially harmful.

However, the positives surely greatly outweigh the negatives, and you can easily interact with fans of your club and other clubs, some players, the odd manager and at least two Chairmen. There are national football journalists worth following, and the club-specific media teams are a fan’s dream as you can often get questions answered and find out what’s happening behind the scenes. Most importantly, you can instantly find out the latest news on anything you want.

Official club websites and 24-hour news channels have already usurped the written press, but nothing beats the speed of Twitter in 2011. Sky Sports News has spent years being at the forefront of announcing major breaking news – not any more. Twitter almost universally beats it to the post with the big stories if you follow the right people, and that’s a big part of its success.

The Exiled Robin
Follow me on Twitter at @cider1977

Comments

Popular posts from this blog

Ten days is a long time in football...the new era is dawning

The last couple of weeks has been quite a period in Bristol City’s long history. It’s been chaotic, troublesome and concerning. There’s been anger and abuse (more on that later), antipathy and arguments. And, as is the way with football, things tend to move very quickly. There is now more than a murmur of excitement (not quite full-blown, mind) and significant nodding of approval at the choice made by the club this week. In between all of this City won a game of football, albeit against a team bottom of the league playing with ten men for most of the match. But they won, and got three points and moved back into the top half of the table. Underperforming and not where the club wants to be…? Margins are fine, that’s for certain. So, what has been learned, with the announcement of Liam Manning as Head Coach on Tuesday and what myths do need to be busted? Firstly, the club communications are like Jekyll & Hyde. The engagement pieces, insight videos and some of the fun nonsense

Bright Knight of the City

  The lesser-spotted blog post... The string of summer signings has inspired the first post in a year, with a focus on new £2m(ish) signing, Jason Knight. He has been likened by some to Korey Smith, his former team-mate at Pride Park, whilst his high-energy approach has been praised widely. To get the real lowdown I spoke to avid Rams fan, Cory Hancock , of top Derby pod Ram's Review .                                                    Picture from Bristol City www.bcfc.co.uk  Tell us about Jason Knight. What type of player are we getting? An energy player who will run all game long. Knight’s engine is second-to-none. He will run hard for the team and do the work of two players. That’s not to say he runs around like a headless chicken, but he will go box-to-box for 90 minutes. He’s also a solid and consistent performer who rarely lets the side down. He’s played a few different positions, I think most expect him to be straying centrally for us as one of two holding midfielders. Woul

Bristol City: Our Greatest Team to the Ashton Gate Eight

Back in 2014, I was invited by the Two Unfortunates website to write about Bristol City's greatest team. It was a story which, of course, ended ultimately in the story of the Ashton Gate 8. Since the site of the original post has long since gone, here it is republished in full. "Eight players with more than 80 years at the club and more than 2,000 appearances between them, cast aside as unwilling saviours" Sometimes, events occur that make you realise your true standing in life. When the emotional mask of expectation is removed and those rose-tinted spectacles are lowered onto the brow of the nose, you can realise that things aren’t quite all they seem. And so it was for me, a lifelong Bristol City fan, when I was asked to talk about our greatest ever team. For when it came down to it, there was only one real choice. One genuinely great team that I could write about even in the perspective-bending world of football and this was one I hadn’t even had the privilege of seein